.about us
Coaches first.Then code.
We’re a team of coaches, dietitians and engineers building the tools we wished we had on the gym floor.


.our story
Great coaching doesn’t scale by working longer nights. It scales when your method runs itself, and you get your evenings back.
In 2021 Mahdi was coaching 140 clients from a studio in Lisbon, writing plans in spreadsheets until midnight. Mahdofit started as the tool he built for himself. Today it runs programs for more than 1,200 studios in 30 countries.
.what we believe
Three rules we build by.
Coach in the loop
Software suggests, coaches decide. Every automated change is visible, explainable and reversible.
Health over hype
No crash diets, no streak guilt. We design for the member who is still training in year three.
Your brand, not ours
Studios own the relationship. We stay in the background and make you look good.
.leadership
The people.




.start today
Coach hundreds like you coach one.
14 days free, up to 50 clients. No card required. Import your roster in minutes.